A digital signage solution is comprised of multiple components from hardware to software and these all work together to deliver the best performance out of a digital sign. Typically, displayed content on a screen falls into three categories: video/entertainment, directional/informational and audio/visual.
The many different uses of digital signage allow a business to accomplish a variety of goals. Some of the most common applications include:
- Public information – news, weather, traffic and local (location specific) information, such as building directory with a map, fire exits and traveler information.
- Internal information - corporate messages, such as health & safety items, news and so forth.
- Product information – pricing, photos, raw materials or ingredients, suggested applications and other product information - especially useful in food marketing where signage may include nutritional facts or suggested uses or recipes.
- Information to enhance the customer service experience - interpretive signage in museums, galleries, zoos, parks and gardens, exhibitions, tourist and cultural attractions.
- Advertising and Promotion – promoting products or services, may be related to the location of the sign or using the screen's audience reach for general advertising.
- Brand building – in-store digital sign to promote the brand and build a brand identity.
- Influencing customer behavior – navigation, directing customers to different areas, increasing the "dwell time" on the store premises and a wide range of other uses in service of such influence
